Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 1579

003 - CONTROL NUMBER IDENTIFIER

• control field: *Your library's NUC here*

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250311093642.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250311|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: *Your library's NUC here*
• Transcribing agency: *Your library's NUC here*

100 ## - HEADING--PERSONAL NAME

• Personal name: "Philip Kotler, Kevin Lone Keller, Alexander Chernev Jagdish N. Sheth, G. Shainesh"

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (*Your library's NUC here*)2141: "Philip Kotler, Kevin Lone Keller, Alexander Chernev Jagdish N. Sheth, G. Shainesh", Marketing Management, 2022